Facebook: Mobile gaming is going tribal and global
Facebook recently produced a report on game marketing that represented its latest effort to understand the evolution of both gaming and gamers. The report...
Sony’s fall ad blitz means PlayStation gets most TV impressions
PlayStation left all other gaming brands far behind when it came to recent TV ad impressions, with Nintendo in second place. Once again sports,...
Nintendo continues to dominate TV ahead of triple-A season
Nintendo maintains its hot streak when it comes to the gaming industry’s recent TV ad impressions. the company’s commercials account for over 64% of...
PlayStation leads game industry TV ad impressions three months in a row
Sony’s PlayStation once again took first place for the most-seen gaming industry commercials, its third time in a row. Meanwhile, Nintendo edged up a...
How game marketing has changed in the era of digital, community, and influencers
Game marketing has changed drastically since the days when it amounted to coming up with edgy ads for male players waiting for the next...
PlayStation once again dominates gaming industry’s most-seen TV ads
The PlayStation 4 continues to dominate the airwaves, at least when it comes to advertising on broadcast and cable TV. GamesBeat has partnered with...
PlayStation tops ranking of the game industry’s most-watched TV ads
On TV, “PlayStation Vue” had a whole new meaning between April and May, as the console brand captured 16 percent of the gaming industry TV...
PlayStation remains in the lead for TV ad spending despite skipping the Super Bowl
GamesBeat has partnered with iSpot.tv, the real-time TV ad measurement company with attention analytics from 10 million smart TV screens, to bring you a monthly report on how gaming brands are spending. The results below are for the top five spending gaming industry brands in February 2017.
Why game developers should embrace player churn
And so it’s also normal when developers are inclined to squeeze the absolute maximum revenue out of people before they’re gone forever. However, trying desperately to monetize your players only increases churn, aggravating the problem.
Gears of War 4, Titanfall 2 lead Microsoft’s TV advertising charge in September
Consoles remind your smartphone where the best experience lives. GamesBeat has partnered with iSpot.tv, which measures TV advertising in real-time, to bring you a...