Q&A with Gismart: Closing the loop between acquisition and monetization
This article is part of a Gaming Insights series paid for by Facebook. We recently spoke with Katerina Dudinskaya, VP of Performance Marketing at...
How top game developers diversify their marketing strategy in a competitive landscape
This article is part of a Gaming Insights series paid for by Facebook. We spoke with executives from mobile game developers Kabam, Wildlife Studios,...
PlayStation is the Energizer Bunny of the game industry TV ads
From Oct. 16 through Nov. 15, gaming brands generated 1.49 billion TV ad impressions, a slight decline from the previous 30-day period’s 1.54 billion....
September is 2020’s biggest month so far for game industry TV ad spend
The TV advertising spree for gaming brands continued in September with a 76.35% increase in estimated spend, up to $39.5 million from August’s $22.4...
Activision edges out Sony and Nintendo in August’s TV ad spend
Gaming brands upped their outlay on TV advertising in August by 26.66% compared to July, for an estimated spend of $22.5 million. There was...
Gamers are responding to a new normal: Now how do you keep them loyal and engaged? (VB Live)
Presented by Xsolla Video gameplay rose to new levels in the quarantine. As we reset, the question becomes: How do you retain your new...
As the world resets, how do you retain players and create lifelong relationships? (VB Live)
Presented by Xsolla When quarantine hit, the number of at-home gamers rose to new levels. The question becomes: How do you retain your new...
Game industry TV advertising keeps sliding down
Although estimated TV ad spend slightly increased from the previous 30-day period, the gaming industry saw a 22.26% decline in total ad impressions from...
How game developers can maximize their influencer relationships
With fans watching 60+ billion hours of gaming videos, it’s essential to maximize influencer relationships. They’re central to marketing campaigns, help produce steady revenue...
TV ad impressions drop nearly 27% for gaming brands
Gaming brands overall reduced their TV marketing from mid-April to mid-May with a 26.67% decrease in total ad impressions vs. the previous 30-day period....