Game Marketing Awards to honor game ads that get you laughing — and buying
Nominees are out for the Oscars of video game marketing.
Lessons in game marketing from the Ubisoft guy whose team just won 27 awards for it (interview)
Ubisoft's Tony Key says that marketers have to be ready for user-generated content and livestreaming.
Humorous ad rules — a $500 trailer scores a million views for Leviathan: Warships
Ubisoft picks up 27 awards for its game-marketing achievements.
Sony Online chief to game marketers: Ignore livestreaming at your own peril
Twitch captures authentic fan sentiment, and it's spreading fast.
Marketers have to adapt as half of all console game sales go digital
By 2018, 50% of all game sales will be digital. This leads to more challenges that companies never had to deal with before.
Game marketers strive to stand out among a sea of social noise
The Game Marketing Summit is where marketers go to fill up on inspiration when it comes to marketing video games to the largest audiences...