Overwatch swarms TV sets as Uncharted, Doom keep grinding along
Your watch began at the end of last month, but it’s still on. GamesBeat has partnered with iSpot.tv, which measures TV advertising in real-time,...
Machine Zone’s Mobile Strike tops Far Cry: Primal in Super Bowl month ad spending
Machine Zone blew away the competition in the Mobile & Video Games category this month for TV advertising, with spending estimated at three times...
Watch the Pokémon Super Bowl commercial right here
The Pokémon Company is celebrating the game’s 20th anniversary by spending a few million dollars on a commercial during the biggest sporting event in the...
Gamemakers spent nearly $630M on TV ads in 2015
How do you get people to play games? If you were a gamemaker in 2015, one of the go-to answers was apparently to advertise on...
Activision, Microsoft are gaming’s biggest TV ad spenders in October
Console games are once again on top of TV ad spending, holding four of the Top 5 spender spots in the gaming industry. In...
FIFA 16, Halo 5 lead consoles back on top of game industry TV ads
GamesBeat has partnered with iSpot.tv, which measures TV advertising in real time, to bring you a monthly report on how gaming brands are spending...
Microsoft releases bleak Halo 5: Guardians television commercial
Microsoft debuted its Halo 5: Guardians television commercial debuted tonight on NBC Sunday Night Football today. It’s a bleak snippet, as it shows the reaction...
Xbox One dominated game industry TV ads with NFL integration
GamesBeat has partnered with iSpot.tv, which measures TV advertising in real-time, to bring you a monthly report on how gaming brands are spending and...
Mobile beats consoles for August TV ad spend
GamesBeat has partnered with iSpot.tv, which measures TV advertising in real time, to bring you a monthly report on how gaming brands are spending...
Playerize secures $1M to find more players for your online game
Playerize, a company that helps game studios find more players for their online and mobile games, raised $1 million in its first round of...