Unity launches new Audience Hub for privacy-first ad campaigns
Unity today announced the launch of its new Audience Hub, which combines the company’s own privacy-first insights with third-party data sources to offer advertisers...
Reforged Labs launches AI ad-creation service for mobile games in open beta
Reforged Labs announced today that it’s launching its new ad-creation service into open beta. The platform uses AI to create video advertisements and is...
In-game advertising can help build brand loyalty, says Anzu, SuperAwesome report
Gaming advertising platform Anzu and kidtech company SuperAwesome recently released a new report on which they collaborated. The report, called “Gaming the future: how...
Playable ads make the biggest splash in gaming apps | Liftoff
Mobile growth acceleration platform Liftoff published its latest Mobile Ad Creative Index recently, in which it revealed its findings about the effectiveness of ads...
Gamers are beginning to accept misleading ads | Nexters
Game development company Nexters released a new report today that suggests gamers are beginning to accept misleading ads for their games. The report also...
PlayStation starts 2021 as king of TV ad impressions
PlayStation has continued its domination of gaming industry TV advertising into the new year, racking up over 425.7 million ad impressions from mid-December to...
Gaming’s TV ad spend drops nearly 88% in January
After a big holiday season, the gaming industry took it easy on TV advertising in January, with an estimated total spend of a mere...
PlayStation maintains top TV advertiser spot, but Nintendo and Xbox aren’t giving up
As gifting season heats up, consoles have returned to TV in force. Although PlayStation is still far and away the biggest advertiser, both Nintendo...
Why game developers must rethink their advertising strategy
Presented by Simplaex What if you could go to the movies for free, but every 15 minutes the film would stop for a commercial break?...
Mobile games continue to spend big on TV advertising
Where, oh where, have the console games gone? GamesBeat has partnered with iSpot.tv, which measures TV advertising in real time, to bring you a monthly report on how gaming brands are spending. The results below are for the top five spending gaming industry brands in August.