Fallout 4 ads ran nearly 800 times as console games dominated TV ad share in November
Over the past month, console games have dominated TV ad spending, owning all five of the top spender spots in the gaming industry. In...
mNectar makes mobile ads that let you play a game before downloading it (exclusive)
mNectar uses cloud and virtualization tech to give users a snippet of game play. These playable ads are four times as effective as other ads.
Google’s search data reveals how the digital era has changed video game launches
In a report dubbed "Understanding the Modern Gamer," Google researchers say that players are planning, researching, and considering their video games a lot earlier.
Global ad spending in video games to top $7.2B in 2016
The global market for ads in video games is expected to grow from $3.1 billion in 2010 to $7.2 billion in 2016. Market researcher...