PlayStation 4 and Xbox One grab the TV eyeballs as Christmas approaches
Santa can’t put an app in your stocking. GamesBeat has partnered with attention analytic company iSpot.tv, which measures TV advertising in real-time, to bring...
Console studios continue to crush mobile companies on TV ad spending
Mobile devs need to get a grip … on their marketing spends. GamesBeat has partnered with iSpot.tv, which measures TV advertising in real-time, to...
PlayStation leads console brands’ ongoing stranglehold on fall TV
Mobile games haven’t heard the Call of Duty the past few weeks. GamesBeat has partnered with iSpot.tv, which measures TV advertising in real-time, to...
Xbox One chainsaws all comers as consoles crush mobile game ad spending in October
Machine Zone has a convoy, but the consoles have the big numbers GamesBeat has partnered with iSpot.tv, which measures TV advertising in real-time, to...
Gears of War 4, Titanfall 2 lead Microsoft’s TV advertising charge in September
Consoles remind your smartphone where the best experience lives. GamesBeat has partnered with iSpot.tv, which measures TV advertising in real-time, to bring you a...
Machine Zone tops Farm Heroes, Lego Jedi, and spiritual dragons in July TV ad spend
Mobile Strike conquers July — at least in terms of TV ads. Continuing the slow summer trend, the gaming industry spent an estimated grand...
WWE turns TV into Suplex City while Pokémon Go skips costly ads
I don’t know about you, but I’m going to avoid visiting Brock in Suplex City GamesBeat has partnered with iSpot.tv, which measures TV advertising...
Machine Zone commands TVs in June as Overwatch, Xbox, and Lego march on
Arnold Schwarzenegger had cameos in all major sports broadcasts this month — and it’s all thanks to one hit mobile strategy game. GamesBeat has...
Doom keeps terrifying TV viewers, as Uncharted keeps charting in game ads
You’re still going to need to sleep with the lights on. GamesBeat has partnered with iSpot.tv, which measures TV advertising in real time, to...
Terminator and Gronk roll over Paper Mario, Tom Clancy, & the UFC in February’s game ads
It was a slow month in terms of spending for the mobile and video game industry, but that didn’t slow fan engagement with the...