TV ad impressions drop nearly 27% for gaming brands
Gaming brands overall reduced their TV marketing from mid-April to mid-May with a 26.67% decrease in total ad impressions vs. the previous 30-day period....
Game industry doubles down on U.S. TV ads during pandemic
TV ad impressions nearly doubled for gaming brands from March 16 through April 15 compared to the previous 30-day period, suggesting that even as...
Nintendo ad buy shows it really wanted you to buy a Switch Lite before Animal Crossing dropped
Nintendo crushed the competition for recent gaming industry TV advertising, with its ads accounting for over 77% of all impressions in the 30-day period...
PlayStation leads game industry TV ad impressions three months in a row
Sony’s PlayStation once again took first place for the most-seen gaming industry commercials, its third time in a row. Meanwhile, Nintendo edged up a...
PlayStation maintains top TV advertiser spot, but Nintendo and Xbox aren’t giving up
As gifting season heats up, consoles have returned to TV in force. Although PlayStation is still far and away the biggest advertiser, both Nintendo...
PlayStation reclaims top spot for gaming industry ad spend on TV
Sony’s PlayStation 4 is back on the top, as EA Sports and Xbox muscle in while Nintendo drops. As kids went back to school,...
Candy crushes: King dethrones PlayStation at top of most-seen TV game ads chart
After months of PlayStation leading the chart, King is now in first place. GamesBeat has partnered with iSpot.tv, the real-time TV ad measurement company...
PlayStation once again dominates gaming industry’s most-seen TV ads
The PlayStation 4 continues to dominate the airwaves, at least when it comes to advertising on broadcast and cable TV. GamesBeat has partnered with...
PlayStation tops ranking of the game industry’s most-watched TV ads
On TV, “PlayStation Vue” had a whole new meaning between April and May, as the console brand captured 16 percent of the gaming industry TV...
Nintendo ‘Switches’ up the console ad-spending charts
This biggest winner during March Madness might be Nintendo. After a gangbusters February for industry spending, gaming brands took it down a notch during...