How brands can pursue the $11B in-game ad opportunity | Orange 142
In-game advertising is an $11 billion market, and Orange 142 has released a guide to help marketers unlock the opportunity. Orange 142 released a new...
PlayStation takes shot at NBA playoffs as TV ad budgets spike in July
Sony made a huge bet with a series of PlayStation ads that it placed during the NBA Playoffs in July. But despite outspending its...
Nintendo and Sony are playing different games when it comes to TV advertising
Nintendo flat-out dominated video game national TV advertising for the first half of 2021. But depending on your programming of choice, you may not...
Nintendo ads generate 9 out of 10 TV impressions in March-April
Nintendo continues to be a powerhouse for the video game industry when it comes to TV advertising. From March 16 through April 15, Nintendo...
Ads are back in: Monetizing beyond subscriptions and transactions in gaming
The rapid growth of direct-to-consumer streaming platforms has proven that subscriptions are viable. Subscription options have seen a massive increase as console, platform, and...
PlayStation starts 2021 as king of TV ad impressions
PlayStation has continued its domination of gaming industry TV advertising into the new year, racking up over 425.7 million ad impressions from mid-December to...
PlayStation is the Energizer Bunny of the game industry TV ads
From Oct. 16 through Nov. 15, gaming brands generated 1.49 billion TV ad impressions, a slight decline from the previous 30-day period’s 1.54 billion....
September is 2020’s biggest month so far for game industry TV ad spend
The TV advertising spree for gaming brands continued in September with a 76.35% increase in estimated spend, up to $39.5 million from August’s $22.4...
PlayStation leads in TV ad impressions, but Square Enix is close behind
Gaming industry TV ad impressions saw an 87.71% increase from mid-August to mid-September, compared to the previous 30-day period. From August 16 through September...
Activision edges out Sony and Nintendo in August’s TV ad spend
Gaming brands upped their outlay on TV advertising in August by 26.66% compared to July, for an estimated spend of $22.5 million. There was...