Mobile game makers evaluate the uncertainties of iOS gaming
The future looks bright in mobile games, but it’s a fuzzy bright. And it’s not just consumer behavior during the pandemic that is creating...
The DeanBeat: How the ad ecosystem will cope with Apple’s IDFA changes
Game companies, app developers, and mobile marketers are resigned to losing the Identifier for Advertisers (also known as IDFA), which has enabled advertisers to...
Are mobile games the new TV for advertisers?
Are mobile games the new TV? In many ways, mobile games are everything appointment TV once offered, but with additional benefits and challenges. If...
Fyber: In-app mobile advertising poised for growth
Fyber, a big ad monetization company, said a survey it commissioned shows that 77 percent of brands report that they have asked their media...
3 must-do’s to boost in-app ad monetization
This sponsored post is produced by Fyber. If you’re a gaming app developer, you’ve likely had concerns about ad monetization. Can ads negatively impact...
RNTS Media raises $112M in convertible bond to expand Fyber mobile ad business
RNTS Media has raised 100 million euros, or $112 million, in a convertible bond to continue the company’s expansion into the global mobile advertising...
RNTS Media acquires Fyber for $190M to create a global mobile-advertising technology company [update]
Fyber's management team will continue to run the overall business.
GamesBeat 2014 will address the ambitions of the world’s biggest game company — and how to fight cyber bullies
Our newest speakers come from Tencent, Sony Online Entertainment, Pixelberry, and Fyber
Ad revenue optimization platform SponsorPay rebrands as Fyber
The company has 180 employees and plans on hiring 70 more this year.