The console brand accounts for one-third of the total advertising outlay in June. GamesBeat has partnered with iSpot.tv, the real-time TV ad measurement company...
FoxNext Destinations and Pure Imagination Studios's Alien: Descent is a new location-based virtual reality experience based on the hit movie franchise — and unlike other similar games, players won't be weighed down by a PC backpack. It opens on April 26, and folks can sign up for tickets now on its webpage.
NBCUniversal is interested in creating virtual reality content, but Chris Heatherly, the company’s gaming boss, gave one reason that isn’t a viable strategy yet...