Web3 RPG Guild of Guardians releases esports team summons
Web3 RPG, Guild of Guardians has partnered with eight top esports teams and today, fans can buy and earn in-game summons featuring team branding....
Esports brand Fnatic raises $17 million for Asia expansion
Fnatic has been around for 17 years as an esports organization and brand, and so it’s appropriate that the company has raised $17 million...
Fnatic Anda Seat review: Gaming comfort
If you put the word “gaming” in front of something enough, I’m going to end up reviewing it. This is what I have learned,...
BMW teams up with 5 global esports teams in a brand alliance
BMW said it will partner in a branding alliance with five of the world’s top esports organizations that have teams that compete in League...
Fnatic raises $19 million to expand its global esports brand
Fnatic, the London-based global esports brand, has raised $19 million in funding to fuel its expansion. It also shuffled its executive team. Fnatic founder Sam...
Esports group Fnatic teams up with blockchain firm WAX on digital collectibles
Esports organization Fnatic has branched out into game hardware, leveraging the fame of its esports athletes. And today, the London-based company is teaming up...
How Fnatic’s esports victories led it into hardware
Sam Mathews and Anne Mathews founded Fnatic as one of the pioneering esports organizations in 2004. Over 14 years, its teams have competed in...
Sansar and Fnatic partner so esports fans can meet cyberathletes in VR
Esports organization Fnatic will collaborate with social virtual reality firm Linden Lab’s Sansar so that fans can meet Fnatic esports athletes in VR. Sansar is...
Brands see esports as a risk — they shouldn’t
Why aren’t more brands using esports as a marketing platform? It reaches an attractive attractive millennial demographic. From the classical marketing viewpoint, the customer...
Fnatic raises $7 million from Boston Celtics owners to beef up esports ambitions
One of the most recognizable teams in esports is preparing to expand. Fnatic, which is a coalition of pro gaming teams that compete in...