Apple says that no company can reuse an app's name when it deletes an app from the App Store, and now someone else has the "Flappy Bird" name on iOS -- and has plans to use it.
Flappy Bird is on its way back through a crowdfunding project that turns Flappy Bird into a real-life plush toy you can use to control the hit mobile game.
If you've ever released a mobile app or game yourself, you've probably been asking yourself this same question through the whole Flappy Bird saga: how the hell did this game get to #1 in the App Store in the first place?