Striiv says its step-counting gadget inspires people to walk more Posted byby Dean Takahashi February 22, 2012 2 min Striiv has taken the humble step counter and turned it into a “personal trainer in your pocket.” The Redwood City, Calif.-based company says that... Continue Reading 2 min
BitGym’s new workout-as-game iPad app sees healthy amount of in-app purchases (video) Posted byby GamesBeat December 16, 2011 3 min [youtube=http://www.youtube.com/watch?v=s_mxSHG5ESk&w=640&h=360] Exercise good for your health (but boring), while video games are fun (but make you fat). A startup called BitGym is hoping to combine... Continue Reading 3 min
Striiv to start selling its fun fitness gadget on TV shopping network Posted byby Dean Takahashi October 11, 2011 2 min Striiv, the startup that is trying to make fitness fun,will begin selling its fitness gadget through TV shopping network HSN starting Oct. 22. The... Continue Reading 2 min
Fleetly joins the fitness gamification parade with a mobile and web app Posted byby Dean Takahashi September 22, 2011 3 min Fleetly is launching a new app today that analyzes your fitness goals and motivates you to reach them. The app is part of a... Continue Reading 3 min
Striiv raises $6M to make fitness fun Posted byby Dean Takahashi September 7, 2011 3 min Striiv, a startup focused on making walking more fun, has raised $6 million in a first round of funding. The Redwood City, Calif.-based company... Continue Reading 3 min