Loyal-user-acquisition costs up 21 percent on iOS in December
Downloads were up in December for the iOS App Store, but so were marketing costs.
GamesBeat weekly roundup: GLaDOS in Pacific Rim, more Black Ops II zombies, and Portal on a calculator
If you follow VentureBeat but don’t regularly check our GamesBeat site, here’s a list of the best video game stories we ran over the last seven days that you may have missed.
Fiksu introduces real-time bidding tracking to its user-acquisition tool
Fiksu's powerful tools will help mobile developers put their money where it'll do the most good.
Mobile app downloads surged 33 percent after iPhone 5 launch
App downloads surged and the cost of acquiring new users dropped following the iPhone 5 launch.
iOS marketing gets more expensive in June
It's important for iOS advertisers to look at how expensive it is to gain new app users, especially if that price is rising, as it did in June.
Fiksu raises $10M for mobile app marketing platform
Boston-based Fiksu will use the funds to expand its mobile app user acquisition platform.
Apple’s crackdown on app-ranking manipulation: Confused developers caught in the dragnet
In the battle between Apple’s police and the developers who cheat to boost their rankings, some innocent startups are finding themselves banned from the marketplace.
Relief for developers? Apple app downloads pick up in May while marketing costs dip
For much of this year, the number of downloads in the Apple App Store has dropped, and the cost of acquiring new users —...
iPhone app downloads plummeted in March while marketing costs held steady
The number of iPhone app downloads crashed in March, but the cost of marketing those apps held steady according to the latest Fiksu index...
Cost of mobile user acquisition creeps up in February
After a lull in January, the cost of acquiring new mobile users rose again in February, according to mobile marketing firm Fiksu. That’s a...