Fiksu will help measure the horribly depressing costs of acquiring mobile app users and gamers
Cost figures show that marketing on Android is almost as expensive as on iOS.
The cost of acquiring mobile app users dipped for once in December
Game and app marketers get smarter at targeting the right users, lowering user acquisition costs in a critical month.
Player acquisition costs up 54% year-over-year on mobile in October
But costs and downloads were down very slightly compared to the previous month.
Fiksu upgrades FreeMyApps to reward users for actions, not just downloads (exclusive)
Already popular with gamers, the new FreeMyApps could drive better engagement for apps.
Price for loyal mobile app users higher than ever
App creators have to spend more than ever for loyal users, according to data collected by Fiksu.
The cost of acquiring mobile app users soars to highest level in 2 years
The costs of getting new users could be scary for mobile developers.
The 3 essentials to look for when choosing an incentivized network
Though rewards-based marketing has been around for many years in the CPG, credit card, and travel industries, it has recently migrated to the mobile game consumer acquisition realm, and proven scalable due to the size of the mobile audience.
Player-aquisition costs fall for mobile developers in May
Advertising on mobile is still relatively cheap compared to on PC and television.
Developers spent more to acquire loyal gamers in April
Fiksu reveals the rising cost to find players for iOS apps.
App marketing costs fall back to Earth after holiday highs
App-marketing firm Fiksu reveals download and marketing data for February.