The rising cost of acquiring mobile-app users is hitting devs like a hurricane
Costs to acquire new mobile-app users are going up once again.
Fiksu secures $10M in debt funding to expand its mobile ad tech business
Mobile app ad tech company Fiksu has lined up $10 million in debut funding from Silicon Valley Bank to continue a global expansion and ongoing...
The cost of acquiring mobile app users ebbs in July, but it's still outrageously high
July's costs of getting mobile users fell slightly from June, but it's still up 9% from a year ago.
App marketing cost inflation keeps getting worse
The cost index for May isn't good news for app and game makers.
Study: 9K apps and 397M users show cost-per-install is the worst mobile user acquisition method
Thousand of developers are making millions of apps to reach billions of consumers. Unfortunately, that critical last step of mobile app development, user acquisition,...
Essential strategies for soft-launching your mobile game
If you’re ready to launch a mobile game, competition is stiff – there are more than 200,000 games in the App Store – but opportunity is vast – mobile game usage grew 66% last year. That means getting it right the first time is critical, because if you don’t, you risk losing your audience and could jeopardize your game’s monetization.
Half-price mobile users: SessionM launches self-serve mobile user acquisition market
Now you can buy users like you buy potatoes — and on sale, to boot. The mobile user-acquisition wars just took a new turn: SessionM...
Mobile app developers get whipsawed by rising marketing costs in April
April's results for costs for app marketing will sadden small developers and publishers.
The DeanBeat: If you blinked, you don’t know how big the mobile gaming industry has become
The state of mobile gaming based on the speakers at Mobile Gaming USA.
App Store downloads hit a record high in March, but marketing costs dipped
Marketing tactics such as programmatic buying and targeting are helping to reduce marketing costs.