iOS downloads soar 23% higher in October for popular apps even as advertising costs rise
Sales of the iPhone 6S drove a spike in popular free iOS daily downloads in October, with consumers installing a total of 7.9 million...
App downloads jump again as January sets a new record
The Fiksu Indexes, which track how often the top 200 free iOS apps are downloaded, show a big jump compared to last year.
The cost of acquiring mobile app users ebbs in July, but it's still outrageously high
July's costs of getting mobile users fell slightly from June, but it's still up 9% from a year ago.
Cost of mobile user acquisition hits all-time high in December
The cost of getting new users to try out mobile apps is getting more and more expensive, hitting an all-time high on the Apple...