Android app user acquisition costs dipped 43% in February
Mobile user acquisition costs on Android took a 43 percent dip in February, according a report from mobile marketing firm Fiksu DSP. Specifically, costs...
January saw more installs but less loyalty for mobile apps and games
Smartphone users were more willing to download new apps in January than they have in a year, according to a report by mobile marketing...
User acquisition costs drop in December — a pleasant surprise for iOS and Android publishers
The cost of acquiring a new mobile game or app users fell in November and December, according to mobile marketing firm Fiksu DSP. The...