Fiksu: iOS marketing costs fell 7% in May but Android rose 28%
iOS marketing costs fell 7 percent from the previous month in May, but May marketing costs rose 28 percent on Android as the platforms...
iOS user acquisition costs soar in March, while Android costs dip
Mobile user acquisition costs on iOS rose 46 percent in March from the previous month, according to mobile marketing firm Fiksu DSP. But those same...
Cost of acquiring app users drops in April as the spring lull hits mobile
The cost of acquiring loyal mobile app users fell in April as the frenzied competition among app publishers subsided in the spring. Fiksu, a...
Cost of acquiring mobile users was down in March as people download fewer apps
After rising in February, the cost to acquire a loyal mobile user has gone down. According to marketing technology company Fiksu, that number fell to...
User acquisition costs up 26% in February after January’s drop, Fiksu finds
Getting those people to download your app doesn’t come cheaply. The cost to secure a loyal user for a mobile app was $3.50 in...
Fiksu lets marketers target its audience of 3 billion mobile devices
I’m not sure there are 3 billion mobile device profiles in the world. But Fiksu says there are. And the mobile marketing company said...
User acquisition costs hit all-time highs in December
The costs of acquiring new users for mobile apps reached an all-time high in December as well-heeled companies scrambled for mobile market share over...
Here’s what it costs to crack the top 25 mobile apps around the world
It can cost $200,000 in advertising expenses to push an app into the top 25 ranks in the U.S., according to data from mobile...
iOS downloads soar 23% higher in October for popular apps even as advertising costs rise
Sales of the iPhone 6S drove a spike in popular free iOS daily downloads in October, with consumers installing a total of 7.9 million...
Mobile user acquisition costs climb and download volumes drop in September
User acquisition costs for mobile games and apps rose again in September, according to mobile marketing firm Fiksu. That means that life will continue to...