With 320M users, Zynga chief wants the company’s icon front and center on all platforms
Mark Pincus, chief executive of Zynga, wants a “dog activated world.” That means he wants to see Zynga’s dog logo everywhere. If you see...
Following in FarmVille’s footsteps, LOLapps takes a game beyond Facebook
LOLapps got knocked for a loop last month when Facebook abruptly shut down all of the company’s apps, which collectively draw more than 100...
Is Zynga worth more than Electronic Arts?
Is social gaming upstart Zynga really worth more than traditional video game giant Electronic Arts? Zynga is currently valued at $5.27 billion on SharesPost,...
Zynga buys Bonfire Studios and sets up Dallas game studio
Zynga‘s acquisition spree continues as the social game company announced today it has acquired Bonfire Studios, a Dallas-based social game startup. The price wasn’t...
The secrets behind Zynga’s success in social gaming (video)
Zynga has become the biggest social gaming company with its Facebook-based games such as FarmVille. Yesterday, 33 million gamers logged into Zynga games. Overall,...
Zynga’s data-junkie leaders aim to improve game design for hit social games
Social game publisher Zynga has become the fastest-growing startup in the valley in part because it is run by “data junkies” who measure every...
One in five Americans plays games on social networks
About 20 percent of the U.S. population has played a game on a social network in the past three months, according to market researcher...
FarmVille maker Zynga hiring MySpace, Facebook survivor Owen Van Natta
Owen Van Natta is back in the game. He’s back in business. And he’s back in the games business. Zynga, the maker of FarmVille,...
Zynga removes FarmVille from Microsoft’s MSN portal
Zynga has removed its hit social game FarmVille from Microsoft’s MSN Games portal, according to a report by Inside Social Games. The blog reported...
Zynga’s FarmVille social game partners with real-world farm to offer in-game crops
Zynga’s FarmVille has more than 62 million monthly users on Facebook. And that has made it a magnet for marketing deals. The company announced...