7 steps to boost mobile game revenue — without impacting your game
This article is part of a Gaming Insights series paid for by Facebook. Whether you’re looking to increase revenue for a game that has...
Facebook unveils free-to-play cloud gaming service
Facebook has unveiled a free-to-play cloud gaming service for sharing and playing games. The service is part of Facebook Gaming and is now in...
The DeanBeat: How the ad ecosystem will cope with Apple’s IDFA changes
Game companies, app developers, and mobile marketers are resigned to losing the Identifier for Advertisers (also known as IDFA), which has enabled advertisers to...
AppsFlyer: Facebook, Google, and Unity Ads dominate mobile advertising
Mobile measurement firm AppsFlyer said Facebook held the No. 1 spot in mobile advertising, followed by Google and Unity Ads in the first half...
The DeanBeat: What’s at stake in Apple’s potentially apocalyptic IDFA changes
The Identifier for Advertisers, also known as IDFA, seems like an unlikely candidate for causing an apocalypse in mobile games, advertising, and the iPhone...
Hardcore and midcore mobile gamers like rewarded video — if done right
This article is part of a Gaming Insights series paid for by Facebook. Players continue to spend more time in hardcore and midcore mobile...
Facebook takes a shot at Apple over stance on paid online events for game creators
Facebook and Apple aren’t getting along, and the social network is taking yet another shot at Apple today. This dispute is over paid online...
Playco raises $100 million at $1 billion valuation for instant games across platforms
Meet one of gaming’s newest unicorns. Playco has raised $100 million at a $1 billion valuation for instant games over a wide variety of...
Will Facebook Horizon be the first step toward the metaverse?
The excitement around a metaverse is growing, as it’s not just an idea from science fiction anymore. Facebook Horizon, a user-generated virtual reality world...
Can Oculus Quest 2 overcome Facebook’s tarnished reputation?
Calling myself “deeply conflicted” about Facebook’s upcoming standalone VR headset Oculus Quest 2 would be an understatement. My long but imperfect memory can’t recall any...