The DeanBeat: Measuring the froth of the game industry
Merger mania has come to games, and a big window is open for public offerings in the stock market. That translates to a historic...
Apple spells out how soon its IDFA privacy changes will take effect
Apple said today that the privacy changes to its Identifier for Advertisers (IDFA) in iOS 14 are coming shortly with its next beta software...
Google spells out consequences of Apple’s privacy push and IDFA changes
Apple has prioritized user privacy over targeted advertising, and Google is spelling out today what that means for itself as well as game and...
Jason Rubin: How to find more gamers through instant and cloud games
The game industry isn’t done breaking down barriers to make games more accessible. That’s the view of Jason Rubin, vice president of play at...
How to keep games growing in 2021
Last year was pretty bad for everyone, personally. But the game industry did well as people turned to games to distract themselves from reality...
Rival Peak interactive reality show hits 22 million views
The game-like interactive reality show Rival Peak has turned into a hit on Facebook, with more than 22 million views of the first six...
Driving Game Growth: Our event on pushing games forward in 2021
Amid a horrible year for everyone, gaming had historic growth in 2020. Market researcher Newzoo estimates all game revenues grew 19% to $174.9 billion...
The DeanBeat: Predictions for gaming in 2021
This past year was one of the most unpredictable in all of human history. The pandemic threw off our ability to predict what will...
In its death throes, Adobe’s Flash kills off Zynga’s original FarmVille
Adobe is terminating its Flash software today, and with it will go Zynga’s original FarmVille game from 2009. That brings to an end an...
Game genre and monetization: Maximizing ad revenue from all your titles (VB Live)
Presented by Facebook Audience Network How do you maximize the revenue impact of in-game advertising? In this VB Live event, experts present research and...