Why mobile game developers need to lean into Q5 marketing … right now
This article is part of a Gaming Insights series presented by Meta. Revenue soars over the holiday season — but the marketing opportunities don’t...
Facebook Gaming survey finds that casual gamers are crucial to the evolution of the metaverse
Gamers are bombarded with press about the metaverse, from think pieces to product announcements, but what do they really make of it all? Facebook...
State of the Stream December 2022: upward trend vs pre-COVID
StreamElements has released their final State of the Stream for 2022. Using Rainmaker.gg’s data, the report shows that streaming hours watched have seen healthy...
Gamesight compares ad networks for PC and console games
Gamesight, an ad tech firm specializing in PC and console games, conducted a research study to definitively answer which marketing channel is most effective...
State of the Stream: Facebook Gaming surges in November
StreamElements, in partnership with Rainmaker.gg, has released its November 2022 and year-end version of the State of the Stream. The report provides high-level insights...
Zynga and CoolGames launch Farm Merge Valley on Facebook
Zynga announced today it’s partnered with CoolGames on the launch of a new HTML5 game on Facebook Gaming. The new game is Farm Merge...
StreamElements: Games livestreaming dips in September
StreamElements has released its State of the Stream report for September 2022. The report reveals that games livestreaming hours watched dipped slightly across all...
StreamElements: Games get streaming viewership boost with updates
StreamElements‘ latest monthly report shows that Twitch and YouTube are holding steady in viewership numbers. A few games — Monster Hunter Rise and Fall...
StreamElements: Twitch viewership is up as streamers play with one-armed bandits
StreamElements released its monthly report for May, revealing the state of streaming for last month. According to the reports, both Twitch and Facebook Gaming...
Streaming viewership report suggests things are getting back to normal
The data provided by Rainmaker.gg, StreamElements’ analytics partner, suggests things are getting back to some kind of normal. The past few months have seen...