Q&A with Gismart: Closing the loop between acquisition and monetization
This article is part of a Gaming Insights series paid for by Facebook. We recently spoke with Katerina Dudinskaya, VP of Performance Marketing at...
Driving Game Growth: A day-one roundup of the all-digital GamesBeat event
This article is part of a Gaming Insights series paid for by Facebook. Day One of the GamesBeat event, Driving Game Growth, presented in...
Regardless of genre, in-game ads are building revenue and increasing retention (VB Live)
Presented by Facebook Audience Network In-game advertising is a major win for publishers. But to maximize the revenue impact you need the right formats...
Q&A with Zynga and GSN Games: Accelerating growth with app bidding
This article is part of a Gaming Insights series paid for by Facebook. Bidding is a hot topic in app monetization, and with the...
7 steps to boost mobile game revenue — without impacting your game
This article is part of a Gaming Insights series paid for by Facebook. Whether you’re looking to increase revenue for a game that has...
In-game ad revenue will reach $56B in 2024, but getting your share depends on genre (VB Live)
Presented by Facebook Audience Network To maximize the revenue impact of ad monetization, it’s important to hone in on the right formats and strategies...
Why genre matters for mobile game monetization (VB Live)
Presented by Facebook Audience Network No matter your game genre, if your goal is to maximize the revenue impact of ad monetization — without...
Q&A with Ludia: How top developers are balancing IAP+IAA
This article is part of a Gaming Insights series paid for by Facebook. Once relying solely on in-app purchase (IAP) revenue, Ludia, one of...
What mobile game developers need to know about global expansion
Presented by Facebook Audience Network Publishers are capitalizing on the rise in mobile gaming by expanding their reach into new, lucrative markets. But finding...
IronSource’s LevelPlay helps mobile game and app devs score bigger ad revenues
IronSource is expanding access to LevelPlay as a broadly available tool to help smaller mobile game and app developers generate higher revenues from advertising....