How Pocket Gems is saving 50% of the creative testing budget with automation Posted byby GamesBeat January 26, 2021 3 min Lower cost, greater scale, better efficiency — this is the promise of automation for mobile game marketers. To discuss the power of automation, and... Continue Reading 3 min
With upcoming iOS 14 changes, shifting from waterfall to ad bidding is a no-brainer Posted byby GamesBeat January 26, 2021 3 min “In 2021, we’ll be saying goodbye to waterfalls,” said Wai Quai Chong, strategic partner manager at Facebook. At the “Saying Goodbye to Waterfalls” panel,... Continue Reading 3 min
GamesBeat and Facebook partner on the next big gaming event Posted byby GamesBeat October 21, 2020 2 min From major ad ecosystem changes to the imminent arrival of the metaverse, the gaming world is flush with change that industry folk need to... Continue Reading 2 min