The right (and wrong) way to get influencers involved in your marketing plan
Influencers, be they esports players or YouTube personalities, are attracting huge groups of fans. That makes them a tantalizing target for marketers looking to engage...
EA’s Peter Moore wants to transform esports jocks into mainstream stars
Electronic Arts wants to be a part of the esports market. It just doesn’t like calling it that. While most of us call it...
Eleague’s Counter-Strike: Global Offensive esports season on TBS attracts 19 million viewers
Esports fans are still willing to turn on a traditional TV channel to watch their favorite games. The Turner Broadcasting Station (TBS) revealed today...
Vainglory prepares its mobile MOBA esports season for Seattle and Cologne
Super Evil Megacorp isn’t pulling back on its plans to dominate esports on mobile devices. The studio revealed today that Vainglory, a multiplayer online...
Twitter will brodcast Eleague’s Counter-Strike: Global Offensive tournament
Esports has already conquered livestreaming. It’s infiltrating cable. And it’s next target is Twitter. Eleague announced today that it has partnered with the social media...
Epic Game’s Paragon gets a free new hero, The Fey
Epic Games has revealed a new hero for its multiplayer online battle arena (MOBA), Paragon. The third-person game is currently available via early access...
Jaunt partners with ESL to create VR documentaries for esports
Jaunt, a maker of 360-degree virtual reality videos, has entered into an exclusive, multi-year partnership with the ESL esports league. The goal is to...
Overwatch is getting a $300,000 tournament, with finals broadcasting on TBS (updated)
Overwatch and esports are joining hands as they stroll toward the mainstream, thanks to another tournament that’s coming to TBS, a cable channel available in 90...
SuperData: Esports is now a $892 million market, but growth is slowing
The esports business is closing in on $1 billion dollars, even if growth isn’t expanding quite as fast as it once did. Research firm SuperData released a new...
Razer expands pro gaming investment with sponsorship of Denial Esports
Razer now sponsors 20 different esports teams as it further pushes its effort to associate its products with top-level gaming. Denial Esports, a pro...