Darren Cox’s long and winding road to esports racing
Darren Cox took the long way to esports industry. He spent a couple of decades in the automotive industry at the alliance between carmakers...
Anheuser-Busch, brand sponsorships, and esports: Jump in, the beer is fine
Joe Barnes didn’t have enough data to know if esports and Bud Light were a good mix. Market watches like Nielsen are paying attention...
How Smite esports helps keep 30 million players engaged with the game
Building up the esports infrastructure for Smite’s esports community has been a lot of work. Over six years, the community of players has grown...
The DeanBeat: How esports is growing for real and the brands are diving in
Esports has been branded as a bunch of hype. But brands seem to have no choice but to dive in as they seek out...
EA Sports reveals tournament and show: Road to the FIFA eWorld Cup
Electronic Arts‘ EA Sports and FIFA are launching a new esports competition and media event, dubbed the EA Sports FIFA 20 Global Series Road...