How NBA 2K is introducing the next generation of sports fans (and brands) to ESPN
In the absence of live sports, ESPN and other sports-focused networks are looking to fill the programming void by experimenting with a variety of...
20 simmed seasons of NBA 2K20: Beat L.A.? No way — 2K loves the Lakers
What’s a sports game developer supposed to do when the sport they simulate stops making sense? This is the question facing 2K Sports after...
The video game industry must stand up against the right’s bad-faith attacks
The video game industry took two hits on Wednesday, in the aftermath of the double shootings across the weekend. ESPN, which had been planning...
EA, ESPN, and NFL team up on Madden Bowl esports docuseries
Electronic Arts, the NFL, and ESPN are collaborating on a four-week documentary series that spotlights the world’s best Madden NFL players. The “Road to...
The rise of esports as a spectator phenomenon
In October 1972 at Stanford University, the first known video game competition took place. A handpicked list of the best Spacewar! players at the...
How to get a piece of the growing esports pie (VB Live)
How do you monetize esports? The traditional sports broadcast model is tried and true, but new approaches to engaging audiences and driving revenue are...
The 3 types of esports investor: sports teams, celebrities, and moguls
Over the last decade, esports have moved from being a niche gaming subculture to a phenomenon, with a global revenue that could break $1...
Madden NFL esports to be broadcast by ESPN and Disney XD
Electronic Arts said that ESPN, Disney XD, and the NFL will team up to show live exclusive broadcasts of the Madden NFL 18 Club...
Marketers, don’t miss out on the ‘perfect storm’ of esports
The $700 million global competitive gaming industry is one of the largest yet most underutilized marketing channels in the digital marketing space. In an...
Twitch Prime is shaping the future of esports
When Amazon acquired Twitch in 2014, it sent a message to the general North American live-streaming industry that esports wasn’t just a legitimate source...