The DeanBeat: Measuring the froth of the game industry
Merger mania has come to games, and a big window is open for public offerings in the stock market. That translates to a historic...
Google spells out consequences of Apple’s privacy push and IDFA changes
Apple has prioritized user privacy over targeted advertising, and Google is spelling out today what that means for itself as well as game and...
The DeanBeat: How the ad ecosystem will cope with Apple’s IDFA changes
Game companies, app developers, and mobile marketers are resigned to losing the Identifier for Advertisers (also known as IDFA), which has enabled advertisers to...
Vungle acquires AlgoLift mobile ad marketing intelligence firm
Vungle has acquired mobile ad marketing intelligence firm AlgoLift for an undisclosed price. The move is a confirmation of predicted consolidation in the mobile...
N3twork introduces platform to scale third-party mobile games
N3twork is introducing a platform for scaling third-party mobile games today in an effort to expand beyond its business of creating its own hit...
Mobile game company N3twork acquires Agamemnon to create marketing platform
Mobile game company N3twork has acquired Agamemnon, a mobile marketing business intelligence system. As part of the deal, user acquisition expert Eric Seufert will...
User acquisition may not be sexy, but it’s critical in mobile games (part 2)
A panel of experts describes both paid and non-paid user acquisition tactics.