The DeanBeat: 22 industry leaders sound off on gaming
Here are the best quotes from the movers and shakers of the game business.
Activision chief on Call of Duty’s PlayStation 4 deal, Guitar Hero’s revival, and Skylanders’ vehicles
Eric Hirshberg, chief executive of Activision Publishing, believes that creatives should aspire to the highest leadership positions.
Activision thinks digital will help Call of Duty: Advanced Warfare outsell 2013's Ghosts
Activision is still optimistic, but analysts disagree that digital will close the gap for Call of Duty's lagging preorders.
Destiny brings in $500M in one day
Activision spent $500 million on producing and promoting Destiny, and the megahit has already covered that investment.
Destiny is the most preordered franchise debut in gaming history — and it makes sense
The sci-fi shooter has both a mammoth marketing budget and serendipitous timing helping to push it to impressive preorder numbers.
The DeanBeat: What the industry’s top leaders have to say about the video game business
We talked to 18 game industry executives and developers about the state of the gaming.
As gaming evolves, Activision zeroes in on its Destiny, Call of Duty, and Skylanders (interview)
Activision publishing CEO Eric Hirshberg takes on the big topics of E3, including his upcoming blockbuster games.
Activision chief on the three things that will make Call of Duty different this year
No surprise -- Activision's Eric Hirshberg thinks Call of Duty: Advanced Warfare will be great.
Activision says sci-fi shooter Destiny is on track to become next $1B video game franchise
Preorders with Destiny are consistent with a huge game launch.
Game Informer teases its cover story on Call of Duty: Advanced Warfare
Game Informer says its June cover story will contain 12 pages of information about the upcoming Call of Duty title.