Raf Keustermans, CEO and co-founder of Plumbee, a social casino games company based in London, talks about the role of stickiness and what you need to do to keep your audience engaged in your game.
If you want to go big on YouTube, you don't want do be a big corporate brand or repurpose content from the nightly news. You do want to be in the gaming, entertainment, or comedy industries. And you most definitely want to have something to say.