GB Summit 2025: New ways to foster authentic community engagement
A thriving player community is central to game discovery and meaningful engagement. This was the powerful theme behind Scopely’s lively conversations at GamesBeat Summit...
GamesBeat Summit: Google on how game developers can build for long-term success on mobile
There are 3 billion monthly active Android devices across the world, a vast global audience more eager for gaming content than ever before. “You...
How cross-play gaming on Facebook is increasing retention, engagement, and more
Lotum has been building native mobile games on Facebook Gaming platforms since 2012, including its launch of 4 Pics 1 Word. Later on, they...
Influence Mobile acquires Blind Ferret to slide into game marketing
Rewarded engagement firm Influence Mobile has acquired Blind Ferret, an ad agency that works with mobile app and game developers. The amount of the...
Liftoff: Mobile users are embracing subscription app economy
Mobile users are embracing the subscription model, with considerable momentum gained from last year, according to the Mobile App Engagement Index produced by performance mobile...
Maestro unveils Impact Scores to measure engagement and monetization for livestreams
Maestro has unveiled the Impact Score, a brand and agency-focused rating system designed for to measure the engagement and monetization of interactive livestreams. The...
Tapjoy: App users who engage with rewarded ads are 4.5X more likely to spend
App users who engage with rewarded ads are 4.5 times more likely to make an in-app purchase, according to a new report by mobile...
Why engagement is the best measure of mobile monetization
Most game companies manage their businesses using operating metrics that give insights into audience (metrics such as Daily Active Users, or DAU; Monthly Active...
Localytics introduces ‘Predictions’ to counter the biggest problem for mobile publishers today: Churn
If you’re an app developer, it’s very likely your users can substitute your app with one from a competitor that essentially provides the same value...
6 ways mobile marketing automation boosts app engagement and monetization
Acting on these tips should be a good start for any developer looking to increase their app's engagement, retention, and overall revenue.