Launching FTW: Acquiring high-value players for your game (VB Live)
Game companies who understand the complexity of UA and monetization consider them alongside the first line of code. From the earliest stages of testing,...
Titanfall 2 hands-on: How grappling hooks let you close in on a Titan
Electronic Arts debuted Titanfall 2 with great fanfare on Sunday at its big press event. It had a thundering trailer and a rousing pitch from Vince...
EA gives us a deeper look at its vision for Battlefield 1’s World War I
Electronic Arts showed off its huge ambitions for Battlefield 1, the next installment in the Battlefield series. Battlefield 1 is part of the multibillion...
EA’s Peter Moore lays out tiered esports strategy to make everyone a star
The growth of esports in the past decade has been impressive, and now the game industry’s biggest companies are diving into it. An example is...
EA creates Play to Give charity campaign with $1 million donation
Electronic Arts is establishing a new charity campaign, dubbed Play to Give, that will get off the ground with a $1 million donation from...
EA’s Battlefield 1 is the most popular YouTube game trailer so far this year
Every month, gamers watch more than 144 billion minutes of gaming videos and livestreams on YouTube. Trailers are one of the most-watched kinds of...
EA renews partnership with innovative Unravel creator Coldwood Interactive
Electronic Arts has renewed its partnership with Coldwood Interactive, the creator of the quirky Unravel released earlier this year. The deal shows that EA...
EA CEO Andrew Wilson sees the game industry growing stronger next year
Electronic Arts chief executive Andrew Wilson said in a conference call today that he is bullish about the growth of the “rapidly evolving” game industry...
Battlefield 1 beats Call of Duty: Infinite Warfare in social video battle
Electronic Arts said that its social media reactions broke records with its revelation of the Battlefield 1 video game last Friday. And the reaction...
Star Wars: Battlefront’s ongoing success helps EA earnings beat Wall Street’s expectations
Electronic Arts reported better-than-expected results for its fourth fiscal quarter ended March 31, thanks to the strength of the Star Wars: Battlefront shooter game....