Driving Game Growth: A day-one roundup of the all-digital GamesBeat event
This article is part of a Gaming Insights series paid for by Facebook. Day One of the GamesBeat event, Driving Game Growth, presented in...
Lual Mayen and Leo Olebe: You can’t be what you can’t see
Lual Mayen is a former refugee who left Africa to become a game developer in the U.S. He has received recognition from The Game...
Diversity isn’t just about inclusion in gaming — it’s smart business, too
Diversity and inclusion isn’t just about an initiative or program that serves a specific function for a specific underrepresented group of people in a...
Language is the ‘bare minimum’ of culturalization in game development
Culturalization is a gigantic part of game development. The best way to make sure your game will work in another country and culture is...
E3, Gamescom, and other big events remain vital to the game industry
Major events like the Electronic Entertainment Expo, Gamescom, and the Tokyo Game Show have played a significant role in creating excitement in the games...
How Pocket Gems is saving 50% of the creative testing budget with automation
Lower cost, greater scale, better efficiency — this is the promise of automation for mobile game marketers. To discuss the power of automation, and...
Mergers and acquisitions: Behind game industry deals during a pandemic
2020 needs no introduction. While it was a horror show for many people all over the world. The world stood still and suddenly there...
With upcoming iOS 14 changes, shifting from waterfall to ad bidding is a no-brainer
“In 2021, we’ll be saying goodbye to waterfalls,” said Wai Quai Chong, strategic partner manager at Facebook. At the “Saying Goodbye to Waterfalls” panel,...
Driving Game Growth: Our event on pushing games forward in 2021
Amid a horrible year for everyone, gaming had historic growth in 2020. Market researcher Newzoo estimates all game revenues grew 19% to $174.9 billion...
GamesBeat and Facebook partner on the next big gaming event
From major ad ecosystem changes to the imminent arrival of the metaverse, the gaming world is flush with change that industry folk need to...