Gamers over 43 outnumber Gen Z on mobile per survey of 200K+
A new survey of 207,500 North American mobile gamers conducted by in-game advertising experience platform Monetizr is challenging demographic stereotypes. Players over 43 —...
Niko Partners: MENA-3 games market to grow 56% by 2026
Niko Partners predicts that games revenue in Saudi Arabia, the UAE and Egypt (MENA-3) will grow 56% from $1.8 billion in 2022 to $2.8...
The evolution of gaming (VB Live)
You know that old saying, “The more things change, the more they stay the same”? That’s a truism in the game industry, for sure....
New App Annie product offers detailed demographics of over a billion app users
For the first time, mobile publishers can quickly assess the demographic profile of their users, compare it to those of their competitors’ apps, and easily make accurate...