After years of uncertain experimentation, free-to-play game developers are starting to view in-game ads as a genuine alternative to in-app purchases (IAPs) rather than...
Free-to-play games are finding a curious and willing audience on Nintendo’s latest platform. Switch owners have downloaded Tencent’s Arena of Valor more than 1...
The age of the esports lifestyle brand has arrived. K-Swiss is launching its Immortals Icon sneaker today, tapping into the popularity of the Immortals...
The video game industry is witnessing the death of the standard revenue split for distribution platforms. For years, stores like Steam have taken 30...