MetricWorks launches Polaris incremental measurement to rescue mobile ads
When iOS 14 arrives soon, it will drop mobile game and app advertisers into the darkness. The loss of the data associated with the...
My.Games invests in Espresso Publishing to boost hypercasual games
My.Games has invested in Espresso Publishing to boost its hypercasual games business. The Amsterdam-based Espresso Publishing creates hypercasual mobile games, which are short but...
Playstudios launches free-to-play MyVegas Bingo with real-world rewards
Playstudios, a social casino game maker which is poised to go public, has launched MyVegas Bingo as the latest part of a suite of...
PlaySide Studios teams with MGM to make Legally Blonde mobile game
Australia’s PlaySide Studios has teamed up with Metro Goldwyn Mayer Studios (MGM) to develop and publish a Legally Blonde mobile game. Based on the...
Sensor Tower’s Game Intelligence tools are all about tracking mobile trends
Sensor Tower has introduced Game Intelligence, a new part of its Store Intelligence app market analytics tool. Game Intelligence will make it easier for...
Zynga pledges $100,000 for Girls Who Code for International Women’s Day
Zynga has pledged $100,000 from its Social Impact Fund to support Girls Who Code on International Women’s Day 2021. The Women at Zynga group...
Aliens: Fireteam preview — I’ve got movement!
The trailer for Aliens: Fireteam, a new survival shooter coming this summer, starts out with that familiar warning, “I’ve got movement!” And then the...
Bebopbee raises $2 million to create match-3 casual puzzle games
BebopBee, a Silicon Valley game studio focused on match-3 puzzle games, has raised $2 million in funding. The money comes from Bitkraft Ventures, 1Up...
GameSnacks launches ad-based HTML5 game platform on Google products
GameSnacks is broadening the launch of its HTML5 gaming platform to bring lightweight, casual games to places where people have slow networks and low-end...
Post-IDFA Alliance will address concerns of mobile app and game marketers
Apple’s decision to emphasize user privacy over targeted advertising has the advertising and mobile game industries worried. So much so that the adtech companies...