Apptopia: Helix Jump led all mobile games in Q4 2018 with 25.6 million daily players
Mobile intelligence providers such as Apptopia almost always make our top charts about rank, downloads, or IAP revenue. Every now and then, I dip...
Are your traditional retention metrics useless?
At Kabam, we believe that the commonly used retention benchmarks today are holding the mobile gaming industry back. Traditional retention metrics simply do not...
Why engagement is the best measure of mobile monetization
Most game companies manage their businesses using operating metrics that give insights into audience (metrics such as Daily Active Users, or DAU; Monthly Active...