The Super Bowl’s biggest winner? It’s mobile
Mobile marketing has matured to the point in which reach and efficient ROI can be achieved simultaneously.
Player-aquisition costs fall for mobile developers in May
Advertising on mobile is still relatively cheap compared to on PC and television.
iOS marketing gets more expensive in June
It's important for iOS advertisers to look at how expensive it is to gain new app users, especially if that price is rising, as it did in June.