iOS user acquisition costs soar in March, while Android costs dip
Mobile user acquisition costs on iOS rose 46 percent in March from the previous month, according to mobile marketing firm Fiksu DSP. But those same...
Android app user acquisition costs dipped 43% in February
Mobile user acquisition costs on Android took a 43 percent dip in February, according a report from mobile marketing firm Fiksu DSP. Specifically, costs...