Cost of acquiring mobile users was down in March as people download fewer apps
After rising in February, the cost to acquire a loyal mobile user has gone down. According to marketing technology company Fiksu, that number fell to...
Localytics introduces ‘Predictions’ to counter the biggest problem for mobile publishers today: Churn
If you’re an app developer, it’s very likely your users can substitute your app with one from a competitor that essentially provides the same value...
LTV, not just CPI: Why mobile marketers need to move beyond cost per install
LTV > CPI. But what does that mean? And ... why?
Mobile advertisers: CPI campaigns represent a tradeoff between risk and volume
Finding the most viable, cost-efficient way to acquire loyal users is the holy grail for mobile publishers and advertisers.
China’s mobile games market doubling this year to $3B, will surpass U.S. in 2015 (report)
You can't monetize in China, right? Wrong, apparently.
Fiksu will help measure the horribly depressing costs of acquiring mobile app users and gamers
Cost figures show that marketing on Android is almost as expensive as on iOS.
Heyzap launches a way for developers to reach its mobile game network users
Heyzap, a startup with a mobile social gaming network, is announcing today a way for mobile game developers to reach its network of millions...
The DeanBeat: How developers can avoid a bloodbath in fighting for new users
In the past month, what app makers have to spend to get the attention of Apple device users has risen out of control. That’s...