Consumer Acquisition Archives

Brainlabs is acquiring Consumer Acquisition.

Brainlabs acquires social ad creative studio Consumer Acquisition

Posted byby Dean Takahashi
December 16, 2021
3 min

Digital marketing agency Brainlabs has acquired the social ad creative studio Consumer Acquisition. The price wasn’t disclosed. The transaction is Brainlabs’ fourth acquisition this...

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3 min

The debate over privacy versus targeting advertising.

How Apple’s privacy changes affected mobile game revenues in Q3

Posted byby Dean Takahashi
November 16, 2021
7 min

Apple’s shift from targeted advertising to privacy earlier this year had a big impact on the financial results for social and gaming apps like...

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7 min

Apple ecosystem challenges: Epic v. Apple, IDFA, privacy, and payments

Posted byby Dean Takahashi
November 10, 2021
10 min

Apple has one of the world’s biggest gaming ecosystems with $47 billion of spending in 2020, according to measurement firm Sensor Tower. And while...

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10 min

The Post-IDFA Alliance has evaluated the impact of Apple's privacy push.

Mobile game makers evaluate the uncertainties of iOS gaming

Posted byby Dean Takahashi
September 27, 2021
9 min

The future looks bright in mobile games, but it’s a fuzzy bright. And it’s not just consumer behavior during the pandemic that is creating...

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9 min

Devs are taking it on the chin from Apple, says Consumer Acquisition.

Brian Bowman: Apple’s IDFA change has triggered 15% to 20% revenue drops for iOS developers

Posted byby Dean Takahashi
July 13, 2021
13 min

Apple critics such as Epic Games CEO Tim Sweeney have complained about Apple’s alleged anticompetitive behavior with the App Store. But Consumer Acquisition’s Brian...

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13 min

Tim Cook, CEO of Apple, is a big advocate for privacy.

The DeanBeat: What’s at stake in Apple’s potentially apocalyptic IDFA changes

Posted byby Dean Takahashi
October 9, 2020
17 min

The Identifier for Advertisers, also known as IDFA, seems like an unlikely candidate for causing an apocalypse in mobile games, advertising, and the iPhone...

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17 min

Consumer Acquisition: Apple’s IDFA change will disrupt mobile game ads and prompt layoffs (updated)

Posted byby Dean Takahashi
September 3, 2020
8 min

Apple is about to disrupt mobile game and app advertising in the name of privacy, a move that could lead to substantial layoffs in...

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8 min

Creative is king: UA advertising creative trends in 2020

Posted byby GamesBeat
June 23, 2020
10 min

Presented by Consumer Acquisition We’ve all seen big changes in user acquisition (UA) advertising in the last few years. Artificial intelligence (AI) is automating...

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10 min

Brian Bowman of Consumer Acquisition gives a lesson in Facebook advertising.

Brian Bowman: Why it’s so hard to beat Facebook’s automated control video ads

Posted byby Dean Takahashi
April 28, 2020
4 min

Facebook advertisers may spend a lot of money trying to come up with new kinds of ads for games and other apps, but it...

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4 min

Brian Bowman, CEO of Consumer Acquistion, at GamesBeat Summit 2019.

Brian Bowman — Why user acquisition is dead and what’s coming next

Posted byby Dean Takahashi
May 26, 2019
2 min

Brian Bowman, the CEO of Consumer Acquisition, believes that user acquisition as we know it is dead. To be more exact, he believes Facebook and...

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2 min