Coca-Cola launches its latest weird soda flavor in the metaverse
Coca-Cola announced another new flavor from its Coca-Cola Creations department, apparently inspired by gaming. I say that because it’s called “Zero Sugar Byte,” and...
Major League Soccer kicks off FIFA esports offseason event on March 20
Major League Soccer’s eMLS and Electronic Arts are kicking off a EA Sports FIFA esports tournament on March 20 and March 21. The event will...
The 3 types of esports investor: sports teams, celebrities, and moguls
Over the last decade, esports have moved from being a niche gaming subculture to a phenomenon, with a global revenue that could break $1...
Brands see esports as a risk — they shouldn’t
Why aren’t more brands using esports as a marketing platform? It reaches an attractive attractive millennial demographic. From the classical marketing viewpoint, the customer...
Marketers, don’t miss out on the ‘perfect storm’ of esports
The $700 million global competitive gaming industry is one of the largest yet most underutilized marketing channels in the digital marketing space. In an...
Keeping it real when you have to balance game advertising and authenticity
Coke’s old slogan was “It’s the real thing.” And that’s a good thing to keep in mind when coming up with promotions and marketing...
Twitch to livestream an e-sports Game-a-thon at Coca-Cola’s headquarters
Twitch will livestream Coke's competitive event, where five players will compete for charity.
Sony and Coca-Cola show off the minigames of PlayStation All-Stars Island in action
Coca-Cola is paying for the game so you don't have to.