Roblox names Xbox, Netflix alum Jerret West as CMO
Roblox has appointed Jerret West as its new chief marketing officer and head of market expansion. In this brand-new role, West will lead the...
Translating real-world marketing goals into your metaverse strategy
Presented by LandVault The metaverse has tremendous opportunity up for grabs, but also needs best practices for activating properly. In this VB On-Demand event,...
Zynga hires a game veteran as its chief marketing officer
Zynga has hired seasoned game marketer Doug Scott as its new chief marketing officer. Scott has more than 20 years of experience in interactive entertainment...
Getting the CMO and CIO to cooperate on real-time data at KidZania
The result of the collaboration is a much better focus on customers.