Researchers use Samsung data and AI to predict mobile game churn
Churn — that all-important measure of attrition — is often challenging to predict when it comes to mobile games. There are two types of...
LTV, not just CPI: Why mobile marketers need to move beyond cost per install
LTV > CPI. But what does that mean? And ... why?
With Playnomics, data science predicts which players will quit a game in the next month
Playnomics can tell developers who is quitting a game and how to stop that from happening.