EA Play aims to draw 40,000 players as it kicks off E3
Electronic Arts is one of the biggest companies in the game industry, but it’s now in its third year of being a renegade, as...
EA’s revamped EA Play at E3 focuses on streaming, sharing, and gameplay
Electronic Arts has caught flak for pulling out of the Electronic Entertainment Expo’s show floor. But the multibillion-dollar game publisher said it has begun...
This former Starbucks exec is now tasked with making gamers like EA
The former Starbucks exec will help EA get it better touch with its customers.