Blizzard Entertainment announced that it’s suspending game services in China starting early next year. Its licensing agreements with Chinese game publisher NetEase expire on...
Niko Partners recently released its report on China’s young gamers, showing that many of them have dropped gaming following the country’s stern regulations. However,...
Over 90 percent of China's top game companies already partner with Kingsoft Cloud. The company's game services have about 1,800 clients, with 600 of them being deeply integrated with the Kingsoft Cloud platform, and is servicing about 1,300 online game titles.
China is forecast to become the largest games market in 2016, on estimated revenues of $24.4 billion, up from $21.2 billion in 2015. Newzoo also predicts that China will remain the largest market through at least 2019, when it’s projected to see its gaming revenues grow to $28.9 billion.
The boom in inexpensive smartphones has unlocked a whole new generation’s worth of consumers in places that haven’t had Internet access until now -- and that means huge new opportunities for global mobile marketing on both sides of the world.