Chartboost acquires Roostr to connect mobile games with YouTube influencers
Chartboost has created a marketplace for mobile-game developers to find players and make money. And now it wants to extend that with the acquisition...
Mobile measurement companies greet Facebook’s retreat with relief
SAN FRANCISCO — Facebook made a big policy reversal August 4 on mobile ad user data sharing after it ran into major opposition from its...
Chartboost introduces new services to help mobile game developers maximize their revenue
Chartboost wants to make life easier and more lucrative for game developers.
Chukong Technologies launches Cocos game engine services initiative
Competing with rival Unity, Chukong will beef up its Cocos game engine with services for developers.
Why Twitter launched Fabric, in 5 devastating charts
Yesterday Twitter unveiled Fabric, a semi-integrated suite of tools for mobile app developers. The company somewhat grandiosely refers to it as a “modular mobile...
Mobile user acquisition is still a hard slog. Listen to what the experts say about it.
A trio of user acquisition pros answer a bunch of questions about getting quality mobile users.
Chartboost partners with China's Chukong Technologies to take game monetization global
U.S. developer monetization firm reaches into China's fast-growing market.
AppsFlyer hits 1.8B a year mobile app install run rate, launches agency product
Mobile user-acquisition company AppsFlyer, which is now at a $500 million annual ad-spend run-rate and tracking to deliver almost 2 billion app installs annually, announced...
From backwater to blockbuster: The lessons that games can teach mobile companies (interview)
Games engage users because of minute-to-minute action and emotional engagement.
300M downloads and $600M in revenue say Google is the ‘loser’s choice’ in mobile games monetization
Smart game developers are choosing startup ad companies like Vungle and AdColony when monetizing their mobile games. They are most certainly not picking Google.