Scott Koenigsberg, chief product officer at Zynga, joined Rina Hahm, head of NA-West at Meta Audience Network, onstage at this year’s GamesBeat & Facebook...
Zynga beat analysts’ expectations today, reporting strong bookings and revenues in the second quarter that ended June 30 thanks to the performance of its...
Mobile game publisher Zynga has agreed to acquire mobile ad and monetization firm Chartboost for $250 million in cash. It’s an interesting deal because...
Zynga beat analysts’ expectations today, reporting stellar bookings and revenues in the first quarter that ended March 31 thanks to the strong performance of...
Chartboost, a popular mobile app monetization and programmatic advertising platform, is announcing the launch of its new software development kit, Helium. Helium allows mobile...
Chartboost has created marketing tools for mobile game developers since 2011, and today it is launching its Chartboost Exchange, giving developers and brand advertisers access...
Mobile-game marketing firm Chartboost has jumped on the growing enthusiasm for “playable ads” for mobile games by launching the Chartboost Playable Ads business. Tests...
The business model of the Internet is changing as more people install tools to block advertisements, and this is forcing content creators into situations where they need to cross the line from neutral commentator to paid spokesperson.